THE NEW BRAND AMBASSADOR OF OPIFICIO FRED!
Today we present the new Ambassador brand of Opificio Fred: Elena Romanelli. It was March 1st when we opened the contest to select Brand Ambassador Fred Jerbis. We were looking for someone who would become the spokesperson for Fred's brand and philosophy. Thanks to word of mouth on social media, more than 200 applications arrived which Fred personally reviewed.
Barmen, representatives, bartenders, employees: hundreds of boys and girls showed up who dreamed of becoming part of our world and this gave us enormous pleasure!
There were talks and interviews but the spark struck at Vinitaly. Elena Romanelli's charisma overwhelmed Fred, so much so that he decided to make her the spokesperson for the brand.
Elena doesn't come from the world of mixing, but from travel and public relations. She is a sunny, energetic, outgoing girl, passionate about the sector, who has decided to turn her life upside down to become the brand Ambassador and Account Manager of Opificio Fred. Elena is a tireless traveller, a lover of music, the world and beauty. Travel agent before, travel designer, blogger and PR now.
With a crazy passion for Gin and an unconditional love for Gin43 Fred Jerbis. The new Ambassador will be on a constant tour, including trips, tastings, presentations and masterclasses. A new commercial figure who will act as an intermediary between marketing and distribution. The goal is obviously to develop the business, increase brand awareness and raise the image of Opificio Fred.
We are sure that this new adventure will be an inspiring journey but also a challenge that Elena will be able to handle in the best possible way, with the support of Fred and the public who will be involved and enthusiastic, because her energy is contagious! Good job to the new Brand Ambassador of Opificio Fred! Health